![]() ![]() “A lot of stuff we’re doing from a video perspective is striving to be a companion to the music you’re listening to,” Frederick said. This includes a $40 million round in 2014, which reportedly valued the company under $1 billion.īrendan Frederick, Genius’ director of content, was hired by the company in October 2015 to form its media strategy. Since 2011, Genius has raised $56.9 million in funding from investors that include Andreessen Horowitz, Cleveland Cavaliers owner Dan Gilbert and artists such as Nas and Eminem. If people are interested in the lyrics of a song, they might also be interested in learning more about the inspiration behind the song, or the album that it’s on or the artists behind the music. The overarching idea is that while most people go to for the lyrics annotations, there’s an opportunity to build a media business centered on enhancing that core product. Genius’ video efforts began in earnest in mid-2016, when the company hired its first head of video after a few months of experimentation on what kind of videos made sense for Genius to do. That’s why there has been inbound interest, but also internally, about how we can move that effort forward and bring Genius to more platforms - especially with longer-form content.” “We’re building franchise shows that people associate with us and come back to us to watch. ![]() “We’re building video franchises we have not been in the business of creating a bunch of random videos that catch on and get a ton of views,” said Ben Gross, chief strategy officer of Genius, which until 2014 was known as Rap Genius. ![]()
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